Mar 3rd 2023
Top real estate agents 2023
We, Tirol Real Estate, have been awarded Austria's TOP REAL ESTATE AGENTS 2023.
It is noticeable that the real estate world is not spared from the crises: High inflation, the lending criteria for loans changed in August 2022 and the weak economic growth in Europe are the biggest challenges for the real estate sector according to several studies. Despite all the crisis, real estate is still considered a safe investment. Especially in metropolitan areas, demand continues to outstrip supply. In case of a slight increase or stagnation of the market, real estate remains interesting for investors. The situation is different when demand falls: Here, reputation is the most important thing to be able to convince customers.
For the third year, the IMWF Institute for Management and Economic Research has recognized the real estate companies with the highest reputation in the industry.
We are proud to say that Tirol Real Estate is one of them.
DATA BASIS
The core of the data collection is the awareness and public performance ofreal estate agents, real estate developers and real estate managers on social media, in blogs, in forums, on news sites and on many other websites in Austria. Special programs such as "web crawlers" automatically visit all pages and store all necessary posts, which are loaded into a huge database and aligned in their structure.
The following 11 million data were collected and evaluated:
- Statements about the companies in journalistic media, blogs and social media in 2022, a total of 84,536 statements.
- Ratings of the companies on rating platforms, around 21,800 ratings
- Fans and followers of the companies on social media, a total of 1.4 million on Facebook, Instagram, LinkedIn, etc.
- Views of the company's content, totaling 9.4 million views
ANALYSIS AND CALCULATION
The evaluation of the statements was carried out using state-of-the-art methods of text analysis based on artificial intelligence (AI), which "understand" texts by analyzing and comparing syntax and semantics.
The following six points shape the image of the companies and were evaluated according to the study:
- Their performance as an employer and in sustainability,
- economic performance o the actions of management
- Products
- services
- and emotional appeal
Statements, ratings, fans and views were each normalized based on the company with the highest score in the industry, and up to 10 points were awarded per category. Companies with the highest score in this index (Top 10, Top 25 or Top 50) are awarded.
BACKGROUND
The public appearance of real estate companies is always professional. However, it is not always possible to tell what their reputation actually looks like. Since the public appearance of real estate companies is always professional, but their image cannot be read from it, the study "TOP IMMO CHAMPION "examines howcustomersperceive and evaluate the respective companies. The study is conducted by Milestones in Communication and IMWF Institute for Management and Economic Research, with KURIER acting as media partner for the seal of approval. Several Austrian companies from the real estate developer, builder and real estate agent sectors were evaluated for the study using state-of-the-art text analysis methods. Ratings from thousands of public online sources, as well as social media, news, blogs or forums, were used and analyzed in detail, namely how the respective companies are written about and discussed on the Internet.
Source:
https://imwf.at/immo-champions-2023/