Dec 20th 2023
Interview with Georg Micheu
Interviewer: Today we have the pleasure of speaking with Georg Micheu, the visionary mind behind BUILDING BRANDS, a leading force in modern real estate marketing. Georg, thank you very much for taking the time to talk to us today.
Georg Micheu: It's a pleasure. I look forward to sharing my experiences and insights.
Interviewer: Let's start with your background. You started out in the field of industrial engineering. How did that lead you on your path to real estate marketing?
Georg Micheu: My technical background gave me a solid basis for understanding systems and processes. This ability to analyze and structure complex information was incredibly valuable as I immersed myself in the world of marketing. It helped me realize the importance of making data-driven decisions, which is critical in real estate marketing.
Interviewer: Tell us more about the genesis of BUILDING BRANDS. How did it come about?
Georg Micheu: BUILDING BRANDS was born out of the realization that there was a need for targeted, data-driven marketing in the real estate sector. I started with technical services such as creating plans and visualizations, but I soon realized that the real potential lay in combining technical know-how and creative marketing strategy.
Interviewer: What makes BUILDING BRANDS different from other companies in the industry?
Georg Micheu: We don't just focus on marketing real estate, but on turning it into real brands. Our approach is deeply rooted in the analysis of user behavior and data. We not only understand who our target audience is, but also how we can reach them in the most effective ways.
Interviewer: How do you see the future of BUILDING BRANDS and real estate marketing in general?
Georg Micheu: The future is exciting. We are in an era where technology is constantly changing the way we do marketing. For BUILDING BRANDS, this means keeping our finger on the pulse, recognizing new trends and offering innovative solutions. I believe the future of real estate marketing lies in personalized, data-driven targeting and we are ready to take on this challenge.
Interviewer: Finally, is there anything personal you would like to share with our readers?
Georg Micheu: Of course, apart from my professional activities, I am also the father of two wonderful children, Heidi & Ilvy. The balance between work and family is very important to me and shapes my daily activities. It is this balance that gives me the energy to give my best in both my professional and private life.
Interviewer: Georg, thank you very much for being here today and giving us an insight into your world.
Georg Micheu: Thank you for the opportunity, it was a pleasure.