Apr 12th 2024
TOP IMMO EXPERT 2024
We, Tirol Real Estate, have once again been honoured as Austria's TOP IMMO EXPERTS for the 3rd time in a row.
It is clear that the property world has not been spared from the crises.
The property sector in Austria faces some significant challenges and opportunities in 2024. The rise in interest rates is leading to higher financing costs, while constant inflation is causing construction costs to rise. This development affects the profitability of property projects and has a direct impact on property prices.
In this phase, it is crucial that the property sector adapts to these new conditions. Customers are looking for reliable partners, especially in uncertain times. A solid reputation creates trust among customers, investors and partners. Companies with an outstanding reputation can stand out from the competition, especially when the market slows down and there is less business available.
The IMWF has now analysed the reputation of domestic property companies for the fourth time. The companies with the best reputation in the sector will be announced in IMMO KURIER on 16 March 2024.
The survey focuses on the popularity and public perception of property agents, developers, property managers and facility management companies in Austria. The following company data was collected and analysed for each sector for the year 2023:
- Statements about the companies in journalistic media, blogs and social media, totalling 55,800 statements.
- Reviews of the companies on review platforms, around 178,000 reviews.
- Fans, followers and subscribers of the companies on social media, totalling around 12 million on platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok.
Company reputation was analysed with the help of artificial intelligence, which assessed the tone and importance of communication for the company's reputation. These ratings were then weighted according to media reach. Additional metrics were obtained directly from the respective platforms.
For the analysis, the statements and other metrics such as ratings, follower numbers and views were scaled in comparison to the best-performing competitor in the industry. Companies could achieve up to 10 points in each category. The sum of these points resulted in an overall index that summarises the results from the areas of communication, customer feedback and social media presence. The companies with the highest scores in this index (top 25 or top 50) were honoured.
Sources:
https://imwf.at/top-immo-experten-2024/