Dec 22nd 2025
Merry Christmas from Tyrol - our property review of the year & outlook
Our year in numbers & moments
Before we analyse trends, let's take a look at what we enjoy most: successful transactions and satisfied people.
- Marketed properties: from city flats in Innsbruck to holiday properties in Sölden, Serfaus-Fiss-Ladis & Nauders.
- Average marketing time: noticeably shorter with a clear pricing strategy, strong media(photo/video/360°) and complete documentation.
- Valuations & advice: high demand for online property valuations - with subsequent on-site appraisal.
Our impression: Those who clearly document location, use (dedication) and technology sell more predictably - regardless of the year of construction.
Tirol 2025: What has shaped the market
Before we start in 2026, we categorise the most important drivers - in a compact and understandable way.
- Micro location beats macro location: sunshine, altitude, accessibility and dedication determine speed & price.
- "Ready to move" wins: Refurbished old buildings with documented technology and new builds with efficient building services performed above average.
- Holiday properties: Proximity to the slopes, summer offers and professional operation remained decisive - earnings & valuations count.
- Quality of demand: Well-prepared buyers with clear financing prevailed.
Outlook 2026: What you can expect
Forecasts are not a crystal ball - but good preparation makes all the difference. This is what we expect for Tyrol:
- Stable demand in top locations (Innsbruck & surrounding area, Stubai, Ötztal/Sölden, Serfaus-Fiss-Ladis, Nauders) if price & documentation are right.
- More emphasis on energy & operating costs: HWB/fGEE and documented measures are becoming even more important - also for banks.
- Old building vs. new build: Both work - old building with a clear renovation story, new build with efficient technology and a good micro-location.
- Holiday market: Professionalisation continues - calendar/price strategy and guest service determine occupancy.
Thank you
What drives us is not just square metres - it's conversations, decisions and the good feeling on the day the keys are handed over. Thank you for your trust in 2025. We wish you relaxing holidays, peaceful winter days and a clear view of the right next steps.
Merry Christmas and a good start to the New Year - from Tyrol!